Guaraná Antarctica / Portugal and key international markets / 2024Experiential · PR Stunts · Film
Orchard Drive-Thru.
A Lisbon-area activation demonstrates Guaraná’s ice-and-orange drinking ritual.
- Brand
- Guaraná Antarctica
- Market
- Portugal and key international markets
- Region
- Global
- Year
- 2024
The challenge
Make the ritual tangible while addressing imperfect-orange waste.
The idea
A drive-thru orchard lets visitors experience the drink ritual firsthand.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Guaraná Antarctica
- Creative Director
- Bernardo Tavares
- Director
- Ricardo Figueiredo
