Sting Energy Drink / Thailand / 2025Experiential · PR Stunts · Film
Restination.
Songkran activation uses supernatural rest stops against drowsy driving.
- Brand
- Sting Energy Drink
- Market
- Thailand
- Region
- Global
- Year
- 2025
The challenge
Drivers continue without rest breaks during Songkran.
The idea
Shrines of Fun Rest give tired drivers refreshments and a command to recharge.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Sting Energy Drink
- creative group head
- Nutthawut Amkamsong
