Tourism Tropical North Queensland / Global; Australia-led / 2025Film · Experiential · PR Stunts
Lifetime of Greatness Project.
Global campaign nominates the Reef for a UNEP lifetime honour.
- Brand
- Tourism Tropical North Queensland
- Agency
- Supermassive
- Market
- Global; Australia-led
- Region
- Global
- Year
- 2025
The challenge
Turn ecosystem concern into concrete worldwide action.
The idea
Use the award nomination to mobilize Reef communities and supporters.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Tourism Tropical North Queensland
- production
- Chisel
- media
- Dentsu Media
- digital
- Bang Media
