Equal Pay Day Belgium · Belgium · 2026Film · OOH
Equal Pay Day 2026.
A satirical film shows women trying to get arrested to expose the absurdity of unequal pay.
- Brand
- Equal Pay Day Belgium
- Agency
- mortierbrigade
- Market
- Belgium
- Region
- Global
- Year
- 2026
Campaign images
The challenge
ZIJkant needed a striking way to renew attention to the gender pay gap for its annual Equal Pay Day campaign.
The idea
The film imagines women deliberately committing conspicuous offences to reach prison, where the campaign points to fixed compensation for work. The exaggerated premise makes a call for equal pay outside prison walls.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- ZIJkant · Equal Pay Day Belgium
- Production / Post Production
- Czar.be
- Director / Script
- Lionel Goldstein
- Executive Creative Director
- Joost Berends
- Director of Photography
- Grimm Vandekerckhove
- Art Director
- Tanker
- Editor
- Manu Van Hove
- Sound
- Senstudio
