Enterogermina · Mexico · 2025Design & Packaging · Experiential
Drygiene Project.
A hygiene education project distributes reusable towels through community art and teaching materials.
- Brand
- Enterogermina
- Agency
- MRM Mexico · MRM Mexico; McCann Mexico
- Market
- Mexico
- Region
- Global
- Year
- 2025
Campaign images
The challenge
Enterogermina wanted to address the difficulty of maintaining hand hygiene in communities with limited access to clean water.
The idea
MRM and McCann worked with Real Relief on an activation in Calakmul, Mexico. A mural by Max Estrada doubled as a towel dispenser, while educational books incorporated removable towel pages to bring the materials into everyday learning.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Opella · Enterogermina
- Production / Editing
- Craft
- Product Partner
- Real Relief
- Mural Artist
- Max Estrada
- Creative Director
- Luis Pedro González "Tim"; Jaime Pallares
- Executive Creative Director
- Alejandro Bermudez
- Art Director
- Selene Sanchez
- Copywriter
- Karen Terrazas
