YETI · USA · 2025Film
Don't Get Them a YETI.
A comic warning against giving someone a YETI becomes an invitation to adventure.
- Brand
- YETI
- Agency
- Wieden+Kennedy Portland
- Market
- USA
- Region
- Global
- Year
- 2025
Campaign images
The challenge
YETI wanted its holiday advertising to communicate the experiences its products enable.
The idea
A gift shopper imagines the mud, mishaps and exhausting stories that could follow a YETI purchase. The escalating warnings make the adventures look increasingly appealing, turning an apparent argument against the gift into the reason to buy it.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- YETI
- Production Company
- Love Song
- Director
- Daniel Wolfe; Jess Kohl
- Director of Photography
- Norm Li
- Creative Director
- Pierre Jouffray; Derek Szynal
- Editing
- Cartel
- Sound
- Field Day Sound
- Voiceover
- Ryan Bingham
