Nike · Global · 2026Film · Social
Rip the Script.
Nike's football stars abandon a Hollywood studio's script in a celebration of instinctive play, directed by Dan Streit.
- Brand
- Nike
- Agency
- Wieden+Kennedy Portland
- Market
- Global
- Region
- Global
- Year
- 2026
Campaign images
The challenge
Give young football fans a reason to participate in Nike's summer football story, with an idea that can travel across entertainment, player culture and social content.
The idea
Put football legends and today's players inside a film studio, then let them take over. Their unscripted energy turns the set into a football playground, with cameos, subplots and story extensions inviting fans into Nike's football universe.
Case study source: Nike; CICLOPE Source ↗
Credits
- Brand
- Nike
- Creative agency
- Wieden+Kennedy Portland
- Production company
- Somesuch
- Director
- Dan Streit
- Editing company
- Trim Editing
- Editors
- Paul Hardcastle; Lucas Raimondo
