St. James’s Place · United Kingdom · 2026Film · Social
See Your Wealth Differently.
Keeley Hawes walks through a canyon of paperwork in Answers, the launch film for St. James’s Place’s new brand platform.
- Brand
- St. James’s Place
- Agency
- isobel
- Market
- United Kingdom
- Region
- Global
- Year
- 2026
Campaign images
The challenge
Make the value of personal financial advice tangible in a world crowded with competing information and opinions.
The idea
isobel turns information overload into a physical landscape. As Hawes moves through towering paper walls, the film frames advice as a way to gain perspective and make sense of the noise. The platform extends across television, digital, print, social and audio.
Case study source: isobel / St. James’s Place; production credits reported by The Stable and Creative Boom Source ↗
Credits
- Brand
- St. James’s Place
- Creative agency
- isobel
- Lead performer and narrator
- Keeley Hawes
- Executive Creative Directors
- Simon Findlater; Ben Stump
- Production company
- Friend
- Director
- ManvsMachine
- Director of Photography
- Olan Collardy
- Executive Producer
- Luke Jacobs
- Producer
- Campbell Beaton
- Colour
- Selected Works
- Sound
- 750mph
- Music
- Lost Boy
