MINI UK · United Kingdom · 2026Film · Social · OOH
Out of This World Offers.
Aliens discover MINI's retail offers in an AI-assisted campaign documented by LBB.
- Brand
- MINI UK
- Market
- United Kingdom
- Region
- Global
- Year
- 2026
The challenge
Make finance offers distinctive while extending MINI's existing space-themed creative.
The idea
The agency's account in LBB describes SILVERSIDE adding extraterrestrial characters to existing global assets. A 30-second TV film anchors shorter social executions, digital outdoor, display and radio. The offer stays central to the story; iProspect handles media planning.
Case study source: LBB / Serviceplan Group UK Source ↗
Credits
- Client
- MINI UK
- AI Creative Studio
- SILVERSIDE
- Creative Director / Creative Lead
- Tom Genower
- Account Lead
- Charlotte Brookes
- Head of Strategy
- Phillip Bott-Hansson
- Creative
- Paul Tickner; Sophie Kozlowski-Dormon
- Designer
- James Laurel
- Account Director
- Lynn Chan
- Account Executives
- Tom Angell; Juliana Yonga
- Head of Production
- Joshua Parsons
- Producer
- Kyle Robins
- Media
- iProspect
- Campaign imagery
- MINI campaign still via Decision Marketing
