Expo 2020 Dubai / GCC, United Kingdom, United States, India / 2018Film · OOH · Social
Hands Campaign.
Expo 2020 Dubai's first global campaign used choreographed hands to bring the idea of human collaboration to life across film and outdoor.
- Brand
- Expo 2020 Dubai
- Market
- GCC, United Kingdom, United States, India
- Region
- Global
- Year
- 2018
The challenge
Build international awareness of the first World Expo in the region and communicate its theme of connecting minds and creating the future.
The idea
Hands of different ages and backgrounds combine to form familiar shapes including the Burj Khalifa, a light bulb and the Earth. The choreography carries a message of shared creativity across television, cinema, outdoor, print, digital and social.
Case study source: Havas UK Source ↗
Credits
- Creative agency
- Havas London / Havas Dubai
- Film directors
- dom&nic
- Film production
- Outsider
- Choreography
- Supple Nam
- Photography
- Metz & Racine
- Media agency
- Mindshare
- Executive creative director
- Mark Whelan
- Creative director
- Matt Swinburne
