Qatar Tourism / Qatar / Global / 2022Film · OOH · Social · Digital & Tech
Feel More in Qatar.
A global tourism campaign used live action and animated Qatari wildlife to show the emotional experiences a family can share in Qatar.
- Brand
- Qatar Tourism
- Agency
- AMV BBDO
- Market
- Qatar / Global
- Region
- Global
- Year
- 2022
The challenge
Build a warmer, more emotionally engaging connection with Qatar as a destination for families, couples and friends.
The idea
A family reconnects through Qatar's landscapes and activities, guided by animated characters inspired by the falcon, Arabian oryx and hawksbill turtle; a hero film was supported by character-led films and other media.
Case study source: Qatar Tourism Source ↗
Awards
- World Travel Awards 2023 — World's Leading Marketing Campaign, winner (https://www.worldtravelawards.com/award-worlds-leading-marketing-campaign-2023)
- World Travel Awards 2023 — Middle East's Leading Marketing Campaign, winner (https://www.worldtravelawards.com/award-middle-easts-leading-marketing-campaign-2023)
Credits
- Brand
- Qatar Tourism
- Creative agency
- AMV BBDO
- Production
- Academy Films
- Director
- Wally Pfister
- Creative
- Johnny Cooke
