Bodyform / UKExperiential
#PainStories.
Bodyform tackled the 'gender pain gap', giving language and visibility to women's period and endometriosis pain.
- Brand
- Bodyform
- Agency
- AMV BBDO
- Market
- UK
- Region
- Global
The challenge
Endometriosis takes years to diagnose because severe period pain is often dismissed as normal.
The idea
The brand created a Pain Dictionary of new words drawn from people living with endometriosis and illustrated by artists. These were showcased in an online Pain Museum, supported by a global report on stigma, alongside TV and social media.
Case study source: Activation Ideas Source ↗
