Expo 2020 Dubai / UAE / international / 2019Film · OOH · Social
The World Is Better When We Act Together.
Expo 2020 Dubai introduced global ambassador Lionel Messi in a campaign about collaboration and unity.
- Brand
- Expo 2020 Dubai
- Agency
- Face to Face
- Market
- UAE / international
- Region
- Global
- Year
- 2019
The challenge
Build international interest in Expo 2020 and communicate its message of connecting people and ideas.
The idea
Face to Face created a two-minute film featuring Messi and people in locations around the world, supported by social, radio and outdoor activity.
Case study source: Campaign Middle East Source ↗
Credits
- Client
- Expo 2020 Dubai
- Creative agency
- Face to Face Advertising
- Campaign ambassador
- Lionel Messi
- Director
- Cassiano Prado
- Executive creative director
- Paul Barrass
- Production company
- Boomtown Productions
- Media agency
- Starcom
