Qatar Tourism / Qatar / Global / 2021Film · OOH · Social · Digital & Tech
Experience a World Beyond.
Qatar Tourism used animated keychain characters to introduce international travellers to the destination.
- Brand
- Qatar Tourism
- Agency
- HAVAS Paris
- Market
- Qatar / Global
- Region
- Global
- Year
- 2021
The challenge
Build awareness of Qatar's range of experiences among potential visitors in global markets.
The idea
Six travelling keychains explore the country with three local animal guides in a TV-led campaign spanning outdoor, social and digital media.
Case study source: Qatar Tourism Source ↗
Awards
- World Travel Awards 2022 — World's Leading Marketing Campaign, winner (https://www.worldtravelawards.com/award-worlds-leading-marketing-campaign-2022)
Credits
- Brand
- Qatar Tourism
- Creative agency
- HAVAS Paris
- Production
- Solab Paris and The Film House
- Director
- Hervé de Crecy
- Voice
- Raisa Andriana
