DoorDash / United States / 2024Promo · Social · Film
DoorDash All the Ads.
DoorDash promised one Super Bowl viewer every product advertised during the game, from a pallet of Reese's to four cars, to prove it delivers far more than restaurant food.
- Brand
- DoorDash
- Agency
- Wieden+Kennedy Portland
- Market
- United States
- Region
- Global
- Year
- 2024
The challenge
People still saw DoorDash as a restaurant delivery app. Its "Your Door to More" platform needed proof that it could deliver almost anything.
The idea
As brands announced their Super Bowl ads, DoorDash added their products to a public cart, and kept adding during the broadcast until the prize spanned 76 brands. Its own 30-second spot sent viewers to a site to enter a promo code that was deliberately hard to crack, so fans teamed up online to solve it. Wieden+Kennedy Portland made it with DoorDash's in-house studio, Superette.
Results
- The case study reports more than 8 million entries.
- According to the case study, the campaign earned 11.9 billion impressions.
Case study source: Ads of the World Source ↗
Awards
- Cannes Lions 2024Social & Influencer – B03 REAL-TIME RESPONSESilver
- Cannes Lions 2024Social & Influencer – E01 MULTI-PLATFORM SOCIAL CAMPAIGNSilver
- Cannes Lions 2024Direct – D04 REAL-TIME RESPONSEBronze
- Cannes Lions 2024Direct – B04 USE OF BROADCASTGold
- Cannes Lions 2024Brand Experience & Activation – C02 RETAIL PROMOTIONS & COMPETITIONSGold
- Cannes Lions 2024Brand Experience & Activation – D04 SPONSORSHIP & BRAND PARTNERSHIPSilver
- Cannes Lions 2024PR – B01 SOCIAL ENGAGEMENTSilver
- Cannes Lions 2024Titanium – A01 TITANIUMGrand Prix
- Cannes Lions 2024 Grand Prix (Titanium)
Credits
- Creative agency
- Wieden+Kennedy Portland
- Creative agency
- Superette, The Creative Studio at DoorDash
- Production
- Lord Danger
- Production
- Modern Logic
- Production
- The-Artery
- Additional company
- Field Day Sound
- Chief Marketing Officer, DoorDash
- Kofi Amoo-Gottfried
- Chief Creative Officer
- Azsa West
- Chief Creative Officer
- Felipe Ribeiro
- Chief Creative Officer
- Susan Hoffman
- Chief Strategy Officer
- Andy Lindblade
- Chief Marketing Officer, W+K
- Rebecca Groff
- Creative Director
- Bertie Scrase
- Creative Director
- Christen Yumihiro Brestrup
- Art Director
- Alex Nassour
- Copywriter
- Alex Maleski
- Design Director
- Stephanie Ward
- Group Strategy Director
- Henry Lambert
- Strategist
- Alia Thompson
- Executive Producer
- Ricara Stokes
- Producer
- Katie Schaller
- Director
- Mike Diva
- Editor
- Andrew Henry
- Composer
- David Dahlquist
- Executive Creative Director, DoorDash Creative Studio
- Mariota Essery
- Group Creative Director, DoorDash Creative Studio
- Rafael Segri
- Design Director, DoorDash Creative Studio
- Adriel Teles
- Executive Creative Director, Modern Logic
- Brandon Parvini
- Executive Creative Director, The-Artery
- Elad Offer
- Executive Producer, Lord Danger
- Anthony Ficalora
- Executive Producer, Modern Logic
- Monica Reimold
- Executive Producer, The-Artery
- Deborah Sullivan
- Executive Producer, Field Day Sound
- Leslie Carthy
- Executive Creative Director & Partner
- Jake Friedman
- Executive Creative Director & Partner
- Scott Friedman
- Founder & Executive Producer
- Josh Shadid
