If You’re Not NEO, Be NEO.
The launch campaign for NEO, Saudi National Bank's digital bank for young people, starring the esports club Team Falcons under the line 'If you’re not NEO, be NEO'.
- Brand
- NEO (Saudi National Bank)
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
NEO had to introduce itself to young Saudis 'as a smart, modern brand tailored for the youth' (MUSE entry). Saudi National Bank launched it in September 2024 as a new mobile banking brand (Sharikat Mubasher); Team Falcons, the esports club NEO sponsors, calls it 'a next-generation digital bank from SNB that empowers Gen-Z with seamless financial tools'.
The idea
Telfaz made Team Falcons the main cast of the hero film, shot in a single day, and handled creative direction, digital adaptations, outdoor placements and a mechanic that gave away an iPhone every hour (MUSE entry).
Results
- More than 150 million views and more than 750,000 interactions across digital platforms, according to Telfaz's MUSE entry
Case study source: MUSE Creative Awards Source ↗
Awards
- MUSE Creative Awards 2026Advertising - Advertising CampaignPlatinum
Credits
- Agency and production
- Telfaz Creative Production Company
- Cast
- Team Falcons
