KitKat / PanamaDesign & Packaging
Break Mode.
KitKat Panama turned its wrapper into a phone pouch that blocks calls, data, Bluetooth and GPS, forcing a real break.
- Brand
- KitKat
- Agency
- Ogilvy
- Market
- Panama
- Region
- Global
The challenge
Smartphone habits make it hard for people to actually switch off.
The idea
The redesigned pack layers conductive metal, copper and polymer films to act as a Faraday cage around a phone. It was promoted at a tech expo, a major concert and a university campus, making 'Have a break' something the packaging physically enforces.
Case study source: Activation Ideas Source ↗
