Kotex / Australia; APAC rollout / 2023Digital & Tech · Social
Period Planet.
Kotex turned period education into an inclusive browser game spanning puberty and reproductive health.
- Brand
- Kotex
- Agency
- Ogilvy
- Market
- Australia; APAC rollout
- Region
- Global
- Year
- 2023
The challenge
Combat period misinformation and stigma with accessible, inclusive digital learning.
The idea
Ogilvy and North Kingdom built a gender-neutral web game teaching puberty, reproductive health and period management through four levels.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Kotex
- Digital partner
- North Kingdom
