Australian Government Department of Health and Aged Care / Australia / 2024Social
Beforeplay.
Australia reframes STI testing as a step before sexual intimacy.
- Brand
- Australian Government Department of Health and Aged Care
- Agency
- Ogilvy
- Market
- Australia
- Region
- Global
- Year
- 2024
The challenge
Young Australians treated STI testing as awkward or unnecessary.
The idea
Ogilvy reframed STI testing as a sexual-health step before foreplay, using dating apps and O-Week activations.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Australian Government Department of Health and Aged Care
- director
- Selina Miles
- production company
- Scoundrel
