Alibaba Cloud / China & Europe / 2024Film · Digital & Tech
Did You See That?
A wrestling fan's viewing frustrations span Greek antiquity to digital age.
- Brand
- Alibaba Cloud
- Agency
- Ogilvy
- Market
- China & Europe
- Region
- Global
- Year
- 2024
The challenge
Explain Alibaba Cloud AI's broadcast role accessibly.
The idea
Tech evolution becomes a comic Olympic-fan journey.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Alibaba Cloud
- group ECD
- Wei Fei
- creative director
- Daniel Kim
