Cathay · Hong Kong · 2025Experiential · Events & Sponsorship · PR Stunts
Back to Kai Tak.
Cathay brought a familiar flight path back to Hong Kong as the rugby Sevens moved to the former Kai Tak airport site.
- Brand
- Cathay
- Agency
- Leo Hong Kong
- Market
- Hong Kong
- Region
- Global
- Year
- 2025
The challenge
Connect the airline’s place in Hong Kong’s history with a new chapter for the city and its rugby tournament.
The idea
A Cathay A350 flew a specially approved route recalling the old Kai Tak approach. A live broadcast with pilot commentary brought the flight into the new stadium, while photographs and film let more people experience the moment.
Case study source: ADFEST Source ↗
Awards
- Mad Stars 2026Brand Experience & Activation StarsGrand Prix
Credits
- Brand
- Cathay
