Beeline Kazakhstan / Almaty, Kazakhstan / 2024Experiential · Events & Sponsorship · PR Stunts
Mountennis.
A sloping mountainside tennis court made Almaty Open impossible to ignore.
- Brand
- Beeline Kazakhstan
- Agency
- GForce Grey Kazakhstan
- Market
- Almaty, Kazakhstan
- Region
- Global
- Year
- 2024
The challenge
Build excitement for Almaty’s first ATP 250.
The idea
Invent Almaty-style tennis and stage a two-day sloped-court event.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Beeline Kazakhstan
- CEO
- Yulia Tushina
- Executive Creative Director
- Yevgeniy Kostylev
