Heineken / South Korea / 2024Experiential · Events & Sponsorship
LaundroMatch.
Laundromatch makes Korean laundromats UEFA viewing bars.
- Brand
- Heineken
- Agency
- LePub APAC
- Market
- South Korea
- Region
- Global
- Year
- 2024
The challenge
Give 3-4am fans a venue when bars are closed.
The idea
Use WashEnjoy sites for live games, QR access and prizes.
Case study source: Branding in Asia Source ↗
Awards
- Cannes Lions 2024Outdoor – D02 AMBIENT OUTDOORBronze
- Clio Awards 2024Clio Sports / Fan Engagement / Experience/ActivationGold
- Clio Sports 2024 Bronze — Partnerships & Sponsorships / Brand (organizer entry 36980)
- Clio Sports 2024 Bronze — Experience/Activation / Events/Activation (organizer entry 37360)
Credits
- Brand
- Heineken
- ECD
- Cyril Louis
- Marketing Director
- Giwoun Park
