Heineken / Seoul, South Korea; Hongdae / 2025Experiential · Retail & Shopper · Events & Sponsorship · Film
Trust Bars.
24/7 self-service bars let fans watch Champions League matches.
- Brand
- Heineken
- Market
- Seoul, South Korea; Hongdae
- Region
- Global
- Year
- 2025
The challenge
Matches air around 4-5 a.m.; normal bars close over staffing costs.
The idea
Self-service bars with self-payment terminals and no bar servers.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Heineken
- client
- HEINEKEN GLOBAL/KOREA
