Spotify / Global / 2016Social · Promo · Digital & Tech
2016 Wrapped.
Spotify's first Wrapped turned each listener's year of streaming data into a personal recap, supported by data-led outdoor, social and email work.
- Brand
- Spotify
- Market
- Global
- Region
- Global
- Year
- 2016
The idea
Users received a personalised summary of their top artists, songs and genres for the year, built to be shared. Launched in December 2016 after a simpler 2015 'Year in Music' test, it was backed by out-of-home, digital, social and gifting executions.
Results
- Credited with record subscriptions and streaming for Spotify
Case study source: Activation Ideas Source ↗
