Spotify / USA / 2018Experiential
David Bowie Is Here.
Spotify transformed Bowie's local New York subway station into a tribute tied to the Brooklyn Museum's 'David Bowie Is' exhibition.
- Brand
- Spotify
- Agency
- Spotify in-house
- Market
- USA
- Region
- Global
- Year
- 2018
The idea
Broadway-Lafayette station was covered with Bowie photography, fan art, quotes and a neighbourhood map, with codes linking to Spotify playlists. Limited-edition MetroCards featuring his famous personas and a Bowie podcast series rounded out the takeover.
Case study source: Activation Ideas Source ↗
