WARC: strategists see opportunity alongside AI job fears.
WARC's Future of Strategy 2026 finds that 66% of surveyed strategists see reasons for optimism, while 56% identify AI replacing strategy roles as their leading expected threat. The publisher's 1 October summary emphasises judgement and understanding people as sources of value.
Why it matters
For agency leaders, the question is what better decisions the team can make with the time AI saves. These are global survey findings, not a Saudi or Gulf market estimate.
Related trends.
YouGov: Dubai Mall and Al Salam Mall lead UAE and Saudi mall rankings
YouGov's BrandIndex data puts Dubai Mall first in the UAE and Al Salam Mall first in Saudi Arabia for consideration and Buzz, according to Communicate on 5 November. The figures cover 1 October 2025 to 30 September 2026.
Why it mattersSaudi mall leadership is a three-way race in Jeddah while Dubai Mall dominates the UAE, so venue choice for activations should follow the market, not the headline mall.
SEC Newgate names John Hobday CEO of its Middle East business
SEC Newgate, the global communications and advocacy group, has appointed John Hobday as CEO of SEC Newgate Middle East, Campaign Middle East reported on 4 November. The business operates from Dubai and Riyadh.
Why it mattersA global communications group is adding senior leadership across Dubai and Riyadh despite regional conflict, a signal for brands choosing corporate-affairs and reputation partners.
Westfield Riyadh plans Saudi Arabia's first Mattel Playland
Westfield Riyadh will host Saudi Arabia's first Mattel Playland, with experiences built around Barbie and Hot Wheels, Local KSA reported on 4 November. It is part of a wider entertainment line-up planned for Westfield Riyadh and Westfield Jeddah.
Why it mattersLicensed-brand entertainment is becoming a mall anchor in Saudi Arabia, opening sponsorship and activation space once dates are confirmed.
