Zohoor · السعودية · 2020التصميم والتغليف · الإعلانات الخارجية · التواصل الاجتماعي · الأفلام
Zohoor Rebrand.
Zohoor’s relaunch connected its French and Arabian fragrance heritage with personal expression, introducing a more refined identity across stores, packaging and communications.
- العلامة التجارية
- Zohoor
- الوكالة
- Unisono
- السوق
- السعودية
- المنطقة
- السعودية
- السنة
- 2020
صور من الحملة
التحدي
The Saudi perfume retailer needed to move beyond a promotion-led image and communicate a clearer purpose, with a visual identity that conveyed quality and desirability.
الفكرة
Unisono positioned fragrance as a way to express individuality, drawing on Zohoor’s custom scent mixing offer. The refreshed identity, typography and imagery extended across retail signage, bags, outdoor and digital communication. A launch campaign aligned with Saudi National Day introduced the new brand, followed by communications explaining its distinct offer.
مصدر دراسة الحالة: Unisono المصدر ↖
الجوائز
- Transform Awards MEA 2021Best internal communication during a brand development projectذهبية
- Transform Awards MEA 2021Best use of typographyفضية
- Transform Awards MEA 2021Best visual identity from the retail sectorإشادة خاصة
فريق العمل
- العلامة التجارية
- Zohoor
- المدير الإبداعي
- Liam Farrell
- المصممون
- Hamza Hajji; Hajer Ghareeb
- Artworking
- Mohammed Zubair; Renjith Nair
- Copywriting
- Jorge Oliveira
- إدارة المشروع
- Dana Murad; Mazin Rizk
