Khaleeji Rebrand: Ambition Unlimited.
Khaleeji replaced conventional banking imagery with an identity built around ambition, giving the Bahraini bank a clearer position across its communications.
- العلامة التجارية
- Khaleeji Bank
- الوكالة
- Unisono
- السوق
- البحرين
- المنطقة
- الخليج
- السنة
- 2023
صور من الحملة
التحدي
The bank’s commercial-sounding name and familiar blue-and-sail identity did not clearly express its retail offering or distinguish it in Bahrain’s banking market.
الفكرة
Unisono shortened the name to Khaleeji and developed “Ambition Unlimited” around helping ambitious people progress. A diamond mark draws on the Arabic identity’s diacritic forms, while three stripes represent ambition, action and achievement. Charcoal, restrained blue accents and coordinated Arabic and English typography carry the system into advertising, bank cards and digital applications.
مصدر دراسة الحالة: Unisono المصدر ↖
الجوائز
- Transform Awards MEA 2024Best visual identity from the financial services sectorبرونزية
- Transform Awards MEA 2024Best naming strategy (rename)برونزية
- Transform Awards MEA 2024Best implementation of a brand development projectفضية
- Transform Awards MEA 2024Best brand development project to reflect a change of mission, values or positioningبرونزية
فريق العمل
- العلامة التجارية
- Khaleeji Bank
- المدير الإبداعي التنفيذي
- Liam Farrell
