Big 5 · الإمارات · 2022التصميم والتغليف · بين الشركات (B2B) · الإعلانات الخارجية
Big 5 Rebrand.
Big 5 adopted the visual language of construction to create a simpler, more distinctive identity for its exhibition brand.
- العلامة التجارية
- Big 5
- الوكالة
- Unisono
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2022
صور من الحملة
التحدي
The Dubai-founded event had accumulated a complex identity that was difficult to reproduce consistently. It needed a clearer brand system that could support its expanding role in the construction industry.
الفكرة
Unisono simplified the name and retained the recognisable multicoloured five while removing unnecessary detail. Construction signage informed a new icon system, bold typography and graphic layouts. The resulting identity works across exhibition banners, posters, site hoardings, digital platforms and printed materials.
مصدر دراسة الحالة: Unisono المصدر ↖
الجوائز
- Transform Awards MEA 2024Best visual identity from the engineering, manufacturing, industrial and basic materials sectorبرونزية
فريق العمل
- العلامة التجارية
- Big 5
- العميل
- dmg events
- Creative Direction & Copywriting
- Liam Farrell
- المصممون
- Liam Farrell; Jomo Smith
- Artworking
- Mohammed Zubair; Renjith Nair
- معالجة الصور
- Renjith Nair
