Puck (Arla Foods) / Saudi Arabia, UAE / 2024Retail & Shopper · Experiential · Promo
Zaatar Cream Cheese Scavenger Hunt.
Puck introduced its limited-edition Zaatar Cream Cheese through a shopper scavenger hunt in Saudi Arabia and the UAE.
- Brand
- Puck (Arla Foods)
- Market
- Saudi Arabia, UAE
- Region
- GCC
- Year
- 2024
The challenge
Build interest in a limited-edition flavour during the summer with a constrained budget and a need to coordinate product availability in stores.
The idea
A two-market scavenger hunt invited shoppers to take part for a chance to win supermarket vouchers, with 30 winners in Saudi Arabia and 20 in the UAE.
Results
- Arla Foods reported a total reach of 3,088,215 through media partnerships.
- 50 winners received supermarket vouchers.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Puck
- Company
- Arla Foods
- Voucher retailer
- Panda Hypermarket
- Voucher retailer
- Lulu Hypermarket
