VisitBritain / Saudi Arabia / 2024Digital & Tech · Social
Spilling the Tea on GREAT Britain: Saudi Arabia.
VisitBritain promoted British destinations to Saudi travellers with Arabic-language digital content and an immersive Snapchat lens.
- Brand
- VisitBritain
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Inspire people in Saudi Arabia to consider a trip to Britain and direct them to travel information in Arabic.
The idea
The Saudi phase of 'Spilling the Tea on GREAT Britain' combined Arabic digital and social advertising, a new Arabic website and a Snapchat lens with 180-degree views of British countryside and coast.
Results
- VisitBritain said the Saudi advertising phase was scheduled from 8 to 31 May 2024.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- VisitBritain
- Platform
- Snapchat
