Dabur Herb'l / Saudi Arabia / 2024Retail & Shopper · Experiential · Promo
Space Calling: Saudi Retail Relaunch.
Dabur Herb'l relaunched its space-themed campaign in Saudi stores with rocket-shaped displays and a trip-to-space-centre competition.
- Brand
- Dabur Herb'l
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Engage a younger generation around ambition and space exploration while making the oral-care brand visible in Saudi retail.
The idea
Toothpaste packs were arranged as rockets at retailers including Lulu, Othaim and Panda, with five winners offered a trip to a space centre in Florida.
Results
- Dabur Herb'l reported more than 2,000 entries after the 23 August rollout.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Dabur Herb'l
- Company
- Dabur International
