Shahid / Saudi Sports Company / Saudi Arabia / 2024Film · Social · Digital & Tech
Football Moves Us.
Shahid launched the 2024/25 Saudi football season with a fan-led anthem, documentaries and a TikTok campaign.
- Brand
- Shahid / Saudi Sports Company
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Strengthen Shahid's place in Saudi football culture and awareness of its live sports offering.
The idea
The team turned Shahid's sonic identity into a football chant, filmed real supporters and their stories, and invited fans to share football-inspired moves on TikTok.
Results
- TikTok reported awareness twice the Saudi benchmark and message association 2.8 times the benchmark in a Kantar effectiveness study.
Case study source: Shahid / TikTok for Business Source ↗
Credits
- Brand
- Shahid
- Broadcast partner
- Saudi Sports Company
- Creative and music direction
- Karim 'Kaz' Yusuf, Shahid
- Production partners
- Badiya and Amix Studios
- Media platform
- TikTok
- Sports marketing lead
- Mohamed Nasr, Shahid
