HungerStation / Saudi Arabia / 2022Film · Social · OOH · Digital & Tech
Blast to the Past.
HungerStation marked its tenth year by reminding Saudi audiences how difficult food delivery used to be.
- Brand
- HungerStation
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2022
The challenge
Reassert the delivery app's place in a Saudi market crowded with new competitors.
The idea
A humorous film and wider campaign revisit the frustrations of ordering food before delivery apps, introducing the brand idea 'Before Everyone'.
Results
- 45% increase in reorder rates, according to VML.
- App downloads exceeded the annual target by more than 25%, according to VML.
- 24% higher frequency among new users, according to VML.
Case study source: VML Source ↗
Awards
- WARC Prize for MENA Strategy 2022 — Bronze (https://www.warc.com/en/article/hungerstation%3A-blast-to-the-past-de249bb528414f14ae955540fcfb2a65)
Credits
- Brand
- HungerStation
- Creative agency
- Wunderman Thompson Riyadh
- Production
- DejaVu
- Director
- Shahir Zag
