Delivery from the Future.
HungerStation leaked realistic clips of a flying man, a drone and a robot delivering food on Saudi streets, then claimed them on National Day 2023 with the message that nothing is impossible.
- Brand
- HungerStation
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2023
The challenge
HungerStation wanted a National Day message that could stand out next to brands with far bigger film budgets, while working with a limited media budget of its own.
The idea
Wunderman Thompson Riyadh produced believable footage of futuristic deliveries and passed it anonymously to news channels and social media figures a few days before National Day. On the day, HungerStation revealed itself as the source and linked the stunt to the idea that nothing is impossible for an ambitious nation, or for an ambitious local delivery app.
Case study source: Lions (Dubai Lynx entry) Source ↗
