GMC / Saudi Arabia / GCC / 2021Digital & Tech
2021 Yukon: Anghami Audio Launch.
GMC promoted its new Yukon with immersive audio on Anghami and measured whether listeners subsequently visited showrooms.
- Brand
- GMC
- Market
- Saudi Arabia / GCC
- Region
- GCC
- Year
- 2021
The challenge
Build curiosity and showroom visits for the relaunched SUV while pandemic restrictions reduced mobility.
The idea
A three-month Anghami audio campaign ran from January to March 2021. DMS paired the media with brand-lift and showroom footfall measurement in Saudi Arabia.
Results
- DMS reported an 8.5% uplift in Saudi showroom visits over the control group and increases in awareness and favorability.
Case study source: DMS / Anghami Source ↗
Credits
- Brand
- GMC
- Media partner
- Carat
- Media and measurement partner
- DMS
- Audio platform
- Anghami
- Brand advertising manager
- Loulwa Sleiman, GMC
