Your Passport, Your Identity.
Arab National Bank's Saudi National Day 2023 film: two Saudi travellers talk at an international airport about what their passport means, as the film cuts to moments when the Kingdom brought its citizens home.
- Brand
- Arab National Bank
- Agency
- Jether Production
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2023
The challenge
A National Day film for the bank, built around 'the privilege, pride, and protection that comes with holding a Saudi passport' (MUSE entry).
The idea
A conversation between two Saudi travellers at an international airport recasts the passport 'not just as a travel document, but as a symbol of belonging, strength, and national commitment', and the film shifts to 'real-life moments where Saudi Arabia’s leadership has safeguarded its citizens, from global evacuations to diplomatic rescue missions' (MUSE entry).
Case study source: MUSE Creative Awards Source ↗
Awards
- MUSE Creative Awards 2025Video - Cause / AwarenessGold
- MUSE Creative Awards 2025Video - SafetyGold
Credits
- Production
- Jether Production
