Housing Program / Saudi Arabia / 2024Film

My Nation, the Greatest Land.

A musical film for Saudi National Day 2024 from the Housing Program, following a driver through the streets of Saudi Arabia past daily life and national milestones.

Brand: Housing Program
Agency: Jether Production
Market: Saudi Arabia
Region: Saudi Arabia
Year: 2024

The challenge

Saudi National Day falls on 23 September, and the 94th, in 2024, carried the slogan نحلم ونحقق, 'we dream and achieve' (Al-Madina). The Housing Program wanted a film about 'pride, belonging, and gratitude for the homeland' (MUSE).

The idea

Jether Production's entry describes 'a heartfelt cinematic tribute' told as a musical journey: the protagonist drives through Saudi streets past children playing, the national flag, moments of unity and milestones of national progress, each scene tied together by lyrical narration (MUSE).

Case study source: MUSE Creative Awards Source ↗