Weaving a Vision.
An animated Saudi National Day 2023 film in which a single thread, drawing on Sadu weaving, ties the achievements of Saudi citizens into one tapestry of the Kingdom's progress under Vision 2030.
- Brand
- Vision 2030
- Agency
- Jether Production
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2023
The challenge
The film was made for Saudi National Day 2023, held under the slogan 'We dream and achieve', which Arab News described as reflecting the Vision 2030 reform plan. Its job, in the entry's words, was 'celebrating the Kingdom’s transformation under Vision 2030'.
The idea
The film 'follows a single thread weaving together the collective achievements of Saudi citizens, forming a grand tapestry that symbolizes the nation’s continuous progress', while a poetic voiceover runs over moments of cultural pride, economic growth, technology and social unity (MUSE entry). It blends traditional Sadu weaving with digital animation; the entry's still shows a man on a jet ski rendered in thread.
Case study source: MUSE Creative Awards Source ↗
Awards
- MUSE Creative Awards 2025Video - AnimationGold
- MUSE Creative Awards 2025Video - CulturalGold
Credits
- Production
- Jether Production

