Burger King North America / North America / 2022Film · Social
You Rule.
Burger King refreshed its guest-first positioning with a new platform and familiar jingle.
- Brand
- Burger King North America
- Agency
- OKRP
- Market
- North America
- Region
- Global
- Year
- 2022
The challenge
Reclaim brand relevance and share of voice after years of stagnation.
The idea
You Rule modernized Have It Your Way, pairing guest celebration with a rebuilt classic jingle.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Burger King North America
- client_lead
- Tom Curtis
- agency_lead
- Tom O'Keefe
