Colgate-Palmolive / Thailand / 2020Film · Social
Yimsu.
Colgate-Palmolive celebrated optimism and smiles in Thailand during lockdown.
- Brand
- Colgate-Palmolive
- Market
- Thailand
- Region
- Global
- Year
- 2020
The challenge
Use Thai optimism to encourage smiling through pandemic lockdown
The idea
Three inspirational Thai figures anchored films, long-form content, digital communications, and public relations
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Colgate-Palmolive
- Executive Creative Director
- Andrew Chu
