FxPro / Global, including MENA / 2026Film · Social · Digital & Tech
Are You a Real Pro Trader?
FxPro used a comedy casting session to challenge familiar images of financial traders.
- Brand
- FxPro
- Agency
- FxPro (in-house)
- Market
- Global, including MENA
- Region
- Global
- Year
- 2026
The challenge
Build brand awareness by making the advertising around trading more human and memorable.
The idea
Actors audition exaggerated versions of a ‘pro trader’ while an assistant quietly trades in the background. McLaren drivers appear in the film, which is supported by localised digital assets.
Case study source: Campaign Middle East Source ↗
Credits
- Brand and creative
- FxPro (in-house)
- Production
- Movie Park Film
- Featured talent
- Lando Norris; Oscar Piastri
- Creative producer
- Alex Redinger
