AROYA Cruises / Saudi Arabia / international / 2025Film · Social · Digital & Tech
Yalla, AROYA Cruises.
AROYA Cruises brought Cristiano Ronaldo and Georgina Rodríguez together for a digital campaign.
- Brand
- AROYA Cruises
- Agency
- Social Clinic
- Market
- Saudi Arabia / international
- Region
- Global
- Year
- 2025
The challenge
Introduce AROYA Cruises to a broad audience through an entertaining story about the appeal of a cruise holiday.
The idea
While planning a holiday at home, the couple choose AROYA and their surroundings transform into a cruise ship through visual effects. The film launched through their social channels with the brand.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- AROYA Cruises
- Creative agency
- Social Clinic
- Featured talent
- Cristiano Ronaldo; Georgina Rodríguez
