Formula E / Saudi Arabia (Jeddah) / 2025Film · Social · Events & Sponsorship
You Live the Moment. We Drive the Excitement.
A playful film introduced Formula E’s first Jeddah race by putting the city into the driver’s journey.
- Brand
- Formula E
- Agency
- Extend the Ad Network
- Market
- Saudi Arabia (Jeddah)
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Build excitement for the first Jeddah E-Prix while connecting the race to the character of its host city.
The idea
A driver pauses mid-race to experience Jeddah’s landmarks and nightlife, then returns to the track to finish. The film connects electric racing, local culture and humor.
Case study source: Ads of the World Source ↗
Awards
- MUSE Creative Awards 2025Advertising - Advertising CampaignGold
Credits
- Brand
- Formula E
- Client partner
- Ministry of Sport KSA
- Production
- Sadu Media
