adidas / Qatar/MENA / 2022Film · Social · Events & Sponsorship
The Family Reunion Show.
adidas brought football legends into a regional, TikTok-led talk show during the Qatar World Cup.
- Brand
- adidas
- Agency
- Havas Middle East
- Market
- Qatar/MENA
- Region
- MENA
- Year
- 2022
The challenge
Football fans needed local access to legends during Qatar's World Cup.
The idea
Adidas turned its Family Reunion platform into a regional TikTok-led talk show with football legends and behind-the-scenes episodes.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- adidas
