MG Motor / Saudi Arabia / 2023Social · OOH · Film
Direct Line to the Managing Director.
MG Motor put its managing director’s WhatsApp number on Saudi billboards and social media so drivers could contact him directly.
- Brand
- MG Motor
- Agency
- Havas Middle East
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2023
The challenge
Saudi drivers needed personal complaint routes and rapid solutions.
The idea
The MD shared his direct number; WhatsApp OOH promoted personal help across three Saudi cities.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- MG Motor
- MD
- Tom Lee
