Mastercard / Kuwait / 2025Film · Social · Events & Sponsorship
Dishes Served with a Side of Wonder.
Mastercard brought young Kuwaitis’ food ideas to life with chef Khaled Al Baker in a docuseries and shared dinners.
- Brand
- Mastercard
- Agency
- FP7 McCann
- Market
- Kuwait
- Region
- GCC
- Year
- 2025
The challenge
The brand wanted to connect cardholders with local culture through memorable experiences beyond payments.
The idea
Four episodes paired a local chef with aspiring young creators to realize imaginative dishes, followed by communal dinners at Al Shaheed Park.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Mastercard
- Agency / strategy and creative
- FP7 McCann
- Events and activation
- Blink Experience
- Media
- Carat Dentsu
- Digital
- Publicis Sapient
- PR
- Weber Shandwick
- Chef
- Khaled Al Baker
- Campaign lead
- Ana Indjic
