Deliveroo / UAE / 2026OOH · Social
Taste Recognises Taste.
Deliveroo Middle East launched "Taste Recognises Taste" in the UAE on 19 October 2026, arguing that good taste is personal and not the same as upscale dining. FP7 McCann created it as part of the brand's "Deliveroo For You" platform.
- Brand
- Deliveroo
- Agency
- FP7 McCann
- Market
- UAE
- Region
- GCC
- Year
- 2026
The idea
A central film sets fine dining against people who find their own favourites or follow a friend's recommendation, to say that taste belongs to the person ordering. The work runs across outdoor, digital, social and CRM, and covers restaurants, groceries and retail. Social videos featuring restaurants and their people are planned.
Case study source: Communicate Source ↗
Credits
- Brand
- Deliveroo Middle East
- Creative agency
- FP7 McCann
- Media planning
- Initiative MENA
- Spokesperson
- Iona Cameron, marketing director, Deliveroo Middle East
