Yas Island Abu Dhabi / UAE / 2021Film
Yas Island: Stayin' on Yas.
Yas Island turned a Bee Gees-inspired musical tour into an invitation to enjoy a local staycation.
- Brand
- Yas Island Abu Dhabi
- Agency
- Momentum UAE
- Market
- UAE
- Region
- GCC
- Year
- 2021
The challenge
UAE residents needed safe local holidays during travel restrictions.
The idea
A Bee Gees-inspired musical tour showcased Yas Island attractions and encouraged UAE staycations.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Yas Island Abu Dhabi
